It may be self-explanatory since we see hundreds of ads every day, but it’s important to note the difference between advertising and publicity. Unlike publicity, advertising is what you say about yourself as opposed to what other people say about you. This means that advertising is often (but not always) something you have to pay for. While many independent theatre production budgets are small, depending on your resources and the needs of your project, certain kind of advertising may be helpful and accessible for you.