Communications
Formerly the Marketing section, this area now covers both internal and external communications. From newsletters to publicity, find everything you need to stay informed and connected.
Marketing Strategy
A marketing strategy is simply a road map of specific ways and methods you will use to promote your show and/or organization. Just as a blueprint is used by architects to illustrate their building plans, a good marketing strategy will allow you to illustrate how you will effectively communicate with audiences that will come out to see and benefit from your performance. Let’s take a look at creating a basic strategy.
Advertising
It may be self-explanatory since we see hundreds of ads every day, but it’s important to note the difference between advertising and publicity. Unlike publicity, advertising is what you say about yourself as opposed to what other people say about you. This means that advertising is often (but not always) something you have to pay for. While many independent theatre production budgets are small, depending on your resources and the needs of your project, certain kind of advertising may be helpful and accessible for you.
Event Listings
Event listings can be a great way to let the public know about your event. Some listings are paid, or are only available to those with paid memberships, some may ask you to create an account with their site, and others may have no cost or account associated with them at all. Most news outlets have some sort of event listing, whether that be online or in print. Because of the high volume of submissions to listings, most outlets have specific ways they ask people to submit their information.