A promo kit (short for promotional kit) is essential for creating and driving buzz during the lead-up to your performance. Some people use the terms ‘press kit’ and ‘promo kit’ interchangeably; the main difference being that the former refers to content going out directly to media outlets for distribution, while the latter refers to all distribution channels (including, but not limited to media outlets). 'Media Kit' is another term often used to refer to the content going out to media outlets.